Friday, 25 September 2015

Target Audience Research





I created a Facebook group page so that I could receive feedback directly from my target audience. From this feedback I learned that my target audience would rather read a Q&A rather than a large body of text as an article, the most they would pay for the product would be £2, and that there are no specific colour schemes that would put them off. I was already planning to do all of this in my product, but this research has confirmed that my creative choices are appropriate.


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